Download our report, produced in partnership with FUSE Research Network, to review a data-driven analysis of the ETF landscape, as well as insights into growth trajectories, entry strategies, and distribution hurdles.
Key analysis includes:
- The first indicator of the market’s direction is the velocity of asset migration into the ETF wrapper.
- The list of the largest active ETF firms reveals a mix of early adopters, conversion specialists, and legacy active heavyweights.
- Success in the ETF market requires a precise understanding of demand, as the distribution of assets is highly uneven across the landscape.
- For a mutual fund manager, the “how” of market entry is a critical operational and legal decision. Analysis of the various approaches to market entry identifies five primary pathways, each with distinct advantages and trade-offs.
- One of the most important findings for any manager planning their product roadmap is the efficiency of ETF Relatives (a combination of ETF clones and cousins).
- While the market opportunity is vast, the challenges to distribution are significant and often misunderstood.
- The active ETF landscape in 2026 is a “winner-take-most” market, but it remains ripe with opportunity for managers who can offer genuine alpha and yield-generating strategies. The shift from mutual funds to ETFs is being driven by the end-investor and their advisor, and this momentum is unlikely to reverse.
